Major in Applied Cultural Studies - Cultural Management

For more than two decades, the Section of Early Modern History has organized and administered the certified study focus "Cultural Management - Applied Cultural Studies", which allows students of all disciplines of the Faculty of Humanities to acquire a practice-oriented additional qualification.

All BA History students must complete 50% from other subjects (e.g. Ethnology, Art History, Archaeology, Classical Studies etc.) in order to obtain the certificate.

About the cultural management major

Working in the cultural sector requires a broad range of knowledge, from marketing strategies for tourism and event management to object theory. The theoretical and applied examination of basic questions of cultural institutions that have taken on the social mission of collecting, preserving, researching and presenting is of fundamental importance both from a theoretical-methodological and historical perspective and - applied - from the requirements of the present.

Bird's-eye view of working people sitting around a desk symbolizes the cultural management study focus ©NDABCREATIVITY - stock.adobe.com

From museums to publishing, the certified specialization provides students with an insight into the fundamentals of current cultural enterprises. The certified specialization is therefore aimed at all those who want to deal with questions of the implementation of preservation and presentation in a structured way and deepen their knowledge and skills in the field of applied cultural studies. Through the interdisciplinary approach of bringing together BA graduates from a wide range of subjects and channeling divergent prerequisites and both scientific and applied subjects into a new professional profile, the university is responding to the need of students for practical relevance and professional training as well as to the needs of society. With the attractiveness of the courses on offer and the versatility of graduates in various cultural and tourism initiatives, we are looking for answers to the current cultural-political situation and the changing leisure behavior of the population. By selecting lecturers from the private sector, we create a network with the labor market. Cooperation with locations outside of Austria (Nantes, Brno, etc.) ensures internationalization.

Mag. Dr. phil. Bernadette Biedermann
Dietmar Kepplinger
Alexander Wilhelm
Claudia Brandstätter
Dr. Michael Wimmer
Assoc. Prof. Heidrun Zettelbauer

Insight into the tasks and functioning of ccultural (heritage) institutions and Application of theoretical approaches to practical work. This is achieved through

Bnaming, explaining andnding, explaining and describing the respective different cultural (heritage) institutions
Naming, ee xplain and Vunderstandingn oftions and basics of the "Aapplied cultural studies"
Belling and naming differentdifferent theoretical approaches ("cultural theories")
Specialization in in-depth modules through Vand Eclarifying their respective references to each other
Belling and End explaining corresponding special theories and their relevance for practical work
An applying appropriate special theories for practical work in culture(heritage) institutionsthrough adequate LV-offers (practicalwork in the respective modules

The certified specialization consists of 4 modules. Each module consists of at least two courses, which are graded with 3, 3.5 or
4 ECTS. Completion of the lecture "Cultural Theory" (3.5 ECTS) from the module of the same name is compulsory. In addition, further modules and courses must be completed (max. 31.5 ECTS); a certificate is issued from 25 ECTS completed. The certificate can only be issued once. The order in which courses and modules are completed is at the discretion of
or the sequence of courses offered.

But please note! The courses are not offered every semester, but alternate.

The certified specialization is open to students of all fields of study at the Faculty of Humanities of the University of Graz within the framework of the Free Electives (FWF). MA History students who complete the certificate can only use courses that they take as part of the certified specialization as part of the FWF of the MA History. The following applies to BA History students: 50 percent of the ECTS credits to be completedmust be chosen from the compulsory and compulsory electives offered by History, and a further 50 percent as FWF from subjects in other fields of study. A list of creditable subjects (e.g. from
Cultural Anthropology, Art History, Philosophy etc.) is published on the homepage of the Department of History for each academic year.